Myrtle Beach & Grand Strand Housing Market Update: July 2026
Buying or selling on the Grand Strand right now means navigating a market that's shifted from the frenzy of a few years ago into something steadier but still moving. Whether you're purchasing your first home, a vacation property, or an investment condo in Myrtle Beach, knowing where inventory, pricing, and rates actually stand helps you make a decision based on data instead of headlines.
Brian Staub and Beach Properties Group have consistently ranked among the top agents and teams in the Myrtle Beach area based on sales volume and homes sold. With more than 20 years of experience in the local market, along with Brian's 17 years as a home improvement contractor and new construction agent, buyers and sellers receive knowledgeable, grounded guidance through every step of the transaction.
Quick Answer
As of July 14, 2026, the Grand Strand housing market shows 5.3 months of inventory, a median home price of $325,000, a median of 106 days on market, and an absorption rate of 22.4%, up from 20.9% the prior month. That rising absorption rate signals buyer demand is strengthening relative to supply, even with mortgage rates holding near 6.5%.
Myrtle Beach Market Snapshot: July 2026
Inventory: 5.3 months (July 2026) vs. 5.4 months (June 2026)
Median Days on Market: 106 days (July 2026) vs. 94 days (June 2026)
Median Price: $325,000 (July 2026) vs. $323,400 (June 2026)
Showings to Pending (median): 7.0 (July 2026) vs. 7.0 (June 2026)
Absorption Rate: 22.4% (July 2026) vs. 20.9% (June 2026)
Zooming out over the last several months, Grand Strand inventory has stayed in a tight band: 5.4 months in April, 5.5 in May, 5.4 in June, and 5.3 now in July. That stability matters: this isn't a market swinging wildly in either direction. It's a market adjusting gradually as buyers and sellers both recalibrate to rates in the mid-6% range.
Median price has also crept upward steadily over that same window (from $315,000 in April to $325,000 today), even as days on market lengthened slightly. That combination (rising price, longer time to sell, rising absorption) tells a consistent story: serious buyers are still transacting, but they're taking more time to decide, and properly priced, well-presented homes are the ones getting the offers.
What's Driving Current Mortgage Rates in the Grand Strand Market?
As of the week of July 13, 2026, local rate offerings from Beach Properties Group's lending partners show:
30-Yr Conforming: 6.586%
30-Yr Jumbo: 6.602%
30-Yr FHA: 6.308%
30-Yr VA: 6.153%
30-Yr USDA: 6.276%
15-Yr Conforming: 5.798%
Rates have moved modestly higher over the past month across most loan types, consistent with the broader national trend of inflation keeping the Federal Reserve from cutting rates in the near term. For VA-eligible buyers specifically, 6.153% remains meaningfully lower than conventional financing, which is worth a direct conversation if you're relocating to the area on military or veteran benefits.
What Does This Mean If You're Selling in Myrtle Beach Right Now?
Homes are still selling. The market hasn't stalled. But with median days on market stretching from 94 to 106 days month-over-month, pricing strategy and first impressions matter more than they did earlier this year. Buyers have more time and more listings to compare, so overpricing is riskier now than it was during the fast-moving years post-pandemic.
Not sure what your home is actually worth in today's conditions? Book a seller strategy call and we'll run the real comps for your street, not just an algorithm's guess.
What Does This Mean If You're Buying on the Grand Strand?
An absorption rate of 22.4% and 5.3 months of inventory still favors buyers having real options and negotiating room. This is not a bidding-war market across the board. If you're relocating to the Myrtle Beach area, considering a vacation or investment condo, or a VA buyer using your benefit, this is a reasonable window to act rather than wait, since rates are expected to hold in this range rather than drop significantly in the near term.
Many buyers start by getting familiar with what's actually out there before they're ready to make an offer. You can search current homes for sale in Myrtle Beach to get a feel for neighborhoods, pricing, and inventory before you're ready to move.
Why Local Experience Matters in a Market Like This
Not every market shift affects every neighborhood the same way. Pricing on the Grand Strand can vary significantly by zip code, HOA, and property type. Brian Staub has helped buyers and sellers throughout Myrtle Beach and the Grand Strand for more than 20 years. Combined with his 17 years of experience as a contractor and new construction agent, he helps clients understand how local conditions, not just national headlines, affect their specific decision.
Beach Properties Group has consistently been one of the area's top-producing real estate teams based on sales volume and closed transactions, helping buyers and sellers navigate shifting conditions with confidence.
Frequently Asked Questions
What is the median home price in Myrtle Beach right now? As of July 2026, the median home price across the Grand Strand market is $325,000.
How long are homes taking to sell in Myrtle Beach? The median days on market is 106 days as of July 2026, up from 94 days the previous month.
Are mortgage rates going up in 2026? Local Grand Strand rate data shows 30-year conforming rates at 6.586% as of mid-July 2026, a modest increase from the prior month. Broader market signals suggest rates are likely to hold in the mid-6% range rather than drop significantly in the near term.
Is it a buyer's or seller's market in Myrtle Beach? With 5.3 months of inventory and an absorption rate of 22.4%, the Grand Strand is in relatively balanced territory: not sharply tilted toward either buyers or sellers, though buyers currently have more negotiating room than sellers might prefer.
Final Thoughts
The numbers behind a market update can feel abstract until they're applied to your specific situation: your neighborhood, your price point, your timeline. Understanding where inventory, pricing, and rates actually stand gives buyers and sellers on the Grand Strand a real basis for decisions, instead of guessing off national headlines.
If you're preparing to buy or sell anywhere in Myrtle Beach or the Grand Strand, having an experienced local Realtor who can translate market data into a specific strategy makes the process far less stressful. Schedule a market strategy call or start browsing current Grand Strand listings to see what's available today.
Brian Staub is a real estate agent in Myrtle Beach, South Carolina helping people buy and sell with clarity and confidence.
Brian Staub
(843) 385-6630
Beach Properties Group Keller Williams 601 21st Ave N Myrtle Beach, SC 29577
